Microsoft fails to hit Xbox Game Pass subscriber target for second year running

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First reported by Axios, and according to a new financial filing, Microsoft has failed to reach its annual, internal growth target for the popular subscription service, Xbox Game Pass. It’s also said that this is the only metric tied to CEO Satya Nadella’s pay, which is interesting, to say the least.

This is the second year running in which Microsoft has fallen short of its target. The company initially planned for a 72.8% growth rate for the fiscal year ending June 30, 2022. However, Microsoft was only able to achieve a 28% growth rate instead.

Microsoft did exceed the planned growth rate in 2020, but 2021 and 2022 have been less than successful when it comes to hitting its target for the service. We’re also now well aware that “Xbox gaming generated an eye-watering total revenue of $16.28 billion for Microsoft” during the calendar year of 2021, with Xbox Game Pass being responsible for 18% of this.

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