$4000 later, he’s starting a family: For some, MW2's Burger King skin grey market is paying out big

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Every once in a while, the video game industry provides an opportunity for a damn good hustle. A chance to make some cash through legitimate, albeit unintended, means. Moose runs in World of Warcraft: Warlords of Draenor, the party hat barons of RuneScape who trade colourful cosmetics for Scrooge McDuck levels of in-game gold, and now international Modern Warfare 2 Burger King skin sellers. For a few around the world, Activision Blizzard’s latest marketing promotion has cracked open an opportunity to make actual real-world cash, with a select through walking away with staggering profits.

But first, a recap for those uninformed. With Call of Duty: Modern Warfare 2’s launch, the marketing team behind the game had a great idea. Nothing quite goes together like an evening of grinding out a new video game and fast food, so why not bring those worlds together and offer players a free in-game skin and XP boost to help them on their way?

Food and drink are a tried-and-true vehicle for video game promotions. You’ve likely seen COD XP boosts on the side of energy drink cans, or other high-sugar gamer supplements. Burger King’s latest run is the latest in a long-standing tradition. But there is a gap in the campaign. Both the USA and UK have been left out of this global promotion, both countries jam-packed with hungry COD players. Hungry for both cosmetics and a cheeky experience bump. And burgers, too, probably. For those marooned away from the rest of the world, a grey market of code resellers is their only recourse.

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