Call of Duty marketing finds a new level of tastelessness

The newest advertising and marketing push for Call of Duty: Vanguard desires you to consider its graphics are so real looking that battle photographers can't inform the distinction between the videogame and actuality. “Name of Responsibility: Vanguard captures the epic intimacy of World Warfare II in an extremely immersive method,” stated chief marketing officer Fernando Machado, presumably conserving a straight face.

A pair of photojournalists got “particular camera-like portals [to enter] into the sport engine itself,” the place they captured photos simply as they might in the event that they had been photographing an actual battle. Naturally, in addition they raved about how real looking the expertise was: “As photographers, that is what battle seems to be like,” battle journalist Sebastiano Tomada Piccolomini stated afterward. The ensuing video of the 2 photographers at work (above) is as dramatic and over-egged as any Name of Responsibility trailer.

Prints of the 4 pictures are being bought to boost funds to assist US army veterans discover “prime quality employment” by means of the Name of Responsibility Endowment program. Which is an effective trigger, and a handy factor for Activision to maintain in its pocket as a response to any accusations of crassness.

Nonetheless, these 4 screenshots aren't precisely Raising the Flag on Iwo Jima or the Execution of Nguyễn Văn Lém. They're being bought for $515 every.