Crypto brand Coinbase hires Facebook exec as CMO

Coinbase, with 68 million prospects, is likely one of the largest U.S. crypto exchanges. In Might, the model employed The Martin Company as its creative agency of record and in June employed Wavemaker as media agency of record. Coinbase’s advert spend has ballooned by 57% to $16.3 million final yr, based on Kantar.

“Our business is at a crucial juncture: the crypto neighborhood is rising at a speedy tempo and crypto corporations are extra seen to customers than ever earlier than,” wrote Emilie Choi, president and COO at Coinbase, within the weblog submit.

Fb declined to reply who will exchange Rouch. “Kate is an amazing chief as is confirmed by her lengthy tenure, and the impression she’s made throughout her 11+ yr profession right here at Fb,” mentioned Alex Schultz, VP of analytics and CMO at Fb. “Having ‘grown up’ at Fb alongside Kate, I’m excited for her to have this superior alternative to use her items to a brand new problem. Whereas we in fact are unhappy so see her go, Coinbase is gaining a very excellent and gifted CMO. We want her properly.”

In a LinkedIn post asserting her information, Rouch shared a photograph of her laptop computer with the Coinbase brand on it laid subsequent to her new child son.

“Coinbase is nearly precisely the dimensions Fb was after I joined,” writes Rouch within the submit. “It too is led by a visionary founder. In a brand new house. With a daring mission and large potential to basically change the world.”