Facebook is reportedly getting a rebrand

Fb will reportedly announce a rebrand at its annual Join convention subsequent week, in line with The Verge. Much like the way in which Google grew to become Alphabet, the transfer is seemingly designed to embody all of Fb's rising pursuits, which apart from the Fb social media platform, additionally embrace Oculus VR, Instagram and WhatsApp, amongst others.

Along with all these manufacturers, the brand new identify—no matter it could be—can even embody CEO Mark Zuckerberg's rising curiosity in constructing a metaverse. The corporate is planning to rent as much as 10,000 workers in Europe to construct this metaverse, in line with CNN, and in July, Zuckerberg informed The Verge that he thinks the corporate “will successfully transition from individuals seeing us as primarily being a social media firm to being a metaverse firm.”

A metaverse could be numerous issues, however on this context it's a shared social house accessed utilizing VR (thanks, Oculus), AR and the web. The identify, like numerous tech improvements, has its origins in dystopian fiction, but it surely's a buzzword that's rising in ubiquity—Epic wants to get involved, too.

Metaverse apart, the identify change could be a canny transfer, as a result of Fb as a model isn't notably wholesome proper now. From the Cambridge Analytica scandal via to this yr's whistleblower-led expose into the the corporate's many and varied failures to guard customers and society itself from the ill-effects of its platform, a shiny new identify could be simply what the physician ordered. 

The Join convention is scheduled for October 28.