Freaks 4U Gaming names Cindy Chou Director of Corporate Communications

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International gaming and esports advertising and marketing company Freaks 4U Gaming has promoted Cindy Chou to the function of Director of Company Communications, efficient instantly.

Chou has labored for the corporate since 2016, first becoming a member of as a Senior Advertising and marketing Supervisor primarily based out of the APAC workplace in Taipei. She at the moment works from the Freaks 4U Gaming workplace in Boise, Idaho.

In her newly created function, Chou might be chargeable for strengthening the Freaks 4U Gaming model by defining communications technique, cultivating media and stakeholder relations, constructing thought management and supporting inside communication.

Cindy Chou Freaks4U — Picture credit score: Freaks 4U Gaming

Referring to her earlier function, Freaks 4U Gaming referred to as Chou ‘instrumental in managing and rising key accounts, main pitches in addition to planning and executing world and regional initiatives, with a confirmed monitor document of cross-continent activations together with product launches, tournaments, influencer campaigns and video productions’.

Previous to becoming a member of Freaks 4U Gaming, Chou labored in numerous account administration and communications capacities, particularly PR company, luxurious retail and know-how start-ups.

Freaks 4U Gaming CEO Michael Haenisch commented: “Cindy has been on the forefront of our enterprise consultant of the Freaks DNA, her success might be attributed to sturdy enterprise acumen and distinctive communication expertise. Along with her background and experiences, I’m assured that she is going to proceed to succeed as a useful asset to the group.

“Moreover, as an organization we worth skilled and private development for our workers, striving to supply development alternatives every time potential – I’m happy to have regarded no additional than filling an essential place with considered one of our personal.”

Haenisch went on to say that the corporate has been in a development trajectory regardless of ‘some setbacks’ skilled in the course of the pandemic. That development, he defined, included a number of facets of the enterprise from consumer rosters to initiatives, worker hires and world attain.

“Having extra stakeholders than ever earlier than, we see the necessity to focus extra on our very personal storytelling not simply to have a cohesive voice as a model, however most significantly speaking our intention and values responsibly as an employer and one of many key gamers on this ecosystem,” he mentioned. “We, subsequently, have created a job devoted to guide out our communications and public relations efforts.”

Esports Insider says: Cindy Chao’s promotion is critical for a number of causes. Hiring from inside reveals that Freaks 4U has religion in its personal expertise, which is essential for a corporation that specialises in communities and influencers. The creation of the Company Communications place additionally alerts that much more development is on the horizon. Based mostly on her monitor document, it seems to be like Chao can deal with it simply tremendous.

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