Olympics ratings fall for NBC as the pandemic and streaming scramble network plans

The message was hope, as it’s for each Olympics, however NBC additionally needed these Video games to mark the symbolic finish of the worldwide pandemic — a return to on a regular basis life and a celebration of the triumph of the human spirit after a troublesome 18 months. The gross sales pitch, from NBC’s perspective, made sense: the community is paying round about $12 billion to televise 10 Ol