PinCool is a new studio from a former Dragon Quest producer and NetEase

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NetEase Games has announced a new studio called PinCool, led by former longtime Dragon Quest franchise producer Ryutaro Ichimura.

Announced today, May 29, the new studio is based in Tokyo, with a main focus on developing video games, but will also plan on producing a range of types of interactive entertainment. The studio is led by Ichimura, who has produced games like Dragon Quest 8 and 9, and has been in the games industry for more than 20 years. Ichimura was also involved with the development of Dragon Quest: The Adventure of Dai, the anime adaptation of the long running video game series.

Over on PinCool’s website, Ichimura explained the origin of the name, writing, “The company name comes from the Japanese phrase ‘pin to kuru,’ expressing when an idea clicks. The English name ‘PinCool’ is pronounced similarly and is stylized to include the English word ‘cool’ as well.”

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